If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. But there are many other things in play that are much less well known. On-page optimisation refers to …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Use your keywords in the meta-tags, web page title, sub-headers …

There are also other Meta Tags that can be used to assist in an orginizations SEO plan. Many CMS systems do not set internal search result pages to “noindex,follow” by default, so a developer will need to apply this rule in order to fix this problem. Fast web pages …

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Google Trends is an …

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving …

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. SEO today is increasingly driven by natural language search, that is …

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. If you want more traffic, read on… In the last couple of years, web masters have …

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the …

Some long-tail keywords have little paid competition, while others are surprisingly expensive. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your …

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page …

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. The SEO people are engaged in bringing the organic hits, while …

And the major definitive terms in your query are keywords. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Understanding …

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Ensure that your share …

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. If you are creating a blog with heavy imagery, then it’s better to study sites like Lyft, Fubiz, or Quartz because they have delightful layouts. Backlinks are …

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

It’s important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest in SEO and AdWords. If you read something interesting on a blog, you should comment. Especially when a post is about something you …

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. This phase focuses on using SEO data to make decisions about which pages hold the most value. How do you ensure that you’re not just optimizing pages for …

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Evergreen content basically means well-written content about topics that do not go out of date—or at least, not easily. Bad links can be created for many reasons - competitors can use them to try and …

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Content marketing has always been crucial but it is no longer enough to research several industry keywords …

After all, your dish must appeal to readers for you to rank high. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Mobile …

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. The …

Evaluating keywords for relative opportunities is still very tough. Keyword research can help you discover new content opportunities, while it can also improve your existing content. As a general rule, a high bounce rate reflects thin content. By using Google Developers’ PageSpeed Tool, you can quickly and easily understand just …

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. In other words, they …

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. The best way to build links is to not build links …

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

It is important to have backlinks from quality sites, and those backlinks should be contextual. Search engines favor sites that follow SEO best practices and deliver consistent quality. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre …

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. SEO is here to serve not only you – a website …

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research …

This means when you’re doing SEO, you can’t just use traditional SEO. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. You can add the …

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. You just show up when they are looking for businesses like yours. Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple …

No images, 500 words or less and a random link to a site. Links back to your site from elsewhere online are an important way to improve your search ranking; If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical …

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. If you want to populate on the first page of Google organically and improve your SEO …

Bold and italics can make your keywords stand out more with the search engines. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. Great content must start with specific intent (particularly, a very interesting topic …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. The truth is that links are still the most important component of …

You should monitor each backlink you create or earn and verify if it carries any SEO value. A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a …

The world is always changing, and you have to keep up. If you do, the rewards can be great. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to …

When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). All search engines attempt to determine the most important words on a page, in a tag, or in a link. Instead of focusing on …

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. Companies of every …

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. It’s the …

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. To optimise your …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel …

Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when …

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Two things stand out when it comes …