Click submit and see if that content appears elsewhere on your website or on the Web. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. The search engines …

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Google regularly makes new updates to their ranking algorithm, and the changes made …

One should always keep an eye on those who want to take your spot. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. However, with …

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. Google’s …

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Search engine traffic is the only time people are actively searching for exactly what it is you …

Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Build a unique contact page for each location that …

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and …

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t …

How you should do SEO? Google was the main search engine. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization …

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. There is no higher …

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Ranking for terms with high search volumes can be tough, especially if your website is new. Every page should provide unique content that doesn’t appear elsewhere on the …

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience — an unexpected hero who fought for regular people. The more accurate their results, the more often their search engine is used by the public, and the happier they are. Then there are companies (White …

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate …

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Search engines won't notice changes to your site …

You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Some of the pages on your website might not be …

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Information gathering is so crucial in research; gather it and then tabulate it. Prior to the update, short and spammy pages were a common sight. If …

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the …

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. One of the most common misconceptions is that blogging on your own site is going to help your SEO. Backlinks refer to any inbound link to your website, which is …

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Each listing on the SERP has three core components, which include the page title, page description, and page URL. It acts as a deterrent to goal funnels and providing information, impedes crawl budget, inflates internal …

One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. The small business SEO market is very …

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. To maintain a healthy website, do an overall audit of …

In fact, for the best results, it needs to play a major part in your entire company culture. Find the best blogs in your industry and ask them if you can write a post for them. To prepare for voice search, you need to take a good look at your …

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link …

Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of …

What keywords would my customer or target audience use to describe what they want? A title should be 50-60 characters and a description should be 155-160 characters. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. By targeting essential keywords within these queries, you can improve …

We’re talking about 50% to 90% of traffic drop. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. They have no unique content, only repurposed snippets of content …

Every page should have a description that isn’t used anywhere else on the site. People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Search engines tend to penalize …

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links …

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. An internal link connects one page of a website to a different page on the same website. In an …

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. SEO has been in the mainframe of digital marketing for little above two decades. Auditing an existing site is one of the most important tasks that SEO professionals encounter …

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. You get what you want—top rankings on Google and “free” organic traffic. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a …

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. But there are many other things in play that are much less well known. On-page optimisation refers to …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Use your keywords in the meta-tags, web page title, sub-headers …

There are also other Meta Tags that can be used to assist in an orginizations SEO plan. Many CMS systems do not set internal search result pages to “noindex,follow” by default, so a developer will need to apply this rule in order to fix this problem. Fast web pages …

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Google Trends is an …

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving …

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. SEO today is increasingly driven by natural language search, that is …

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. If you want more traffic, read on… In the last couple of years, web masters have …

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the …

Some long-tail keywords have little paid competition, while others are surprisingly expensive. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your …

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page …

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. The SEO people are engaged in bringing the organic hits, while …

And the major definitive terms in your query are keywords. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Understanding …

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Ensure that your share …

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. If you are creating a blog with heavy imagery, then it’s better to study sites like Lyft, Fubiz, or Quartz because they have delightful layouts. Backlinks are …