The purchase cycle can sometimes involve a large number of clicks. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Information Architecture allows people and search engines to better understand the content structure on a site.

SEO demands onsite technical optimization. Content marketing needs great UX.

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query.

Ensure your images are SEO-optimised

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Search drives an incredible amount of both online and offline economic activity.

The first choice should be reporting

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. According to Gaz Hall, a UK SEO Consultant : "Use it before it ceases to be an enabler of competitive advantage."

Accentuate the positive

Keyword research can be time-consuming, but rewarding when done properly. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. High authority links are great, but in my opinion, relevant links win the game every time.