Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign.

Internal linking is a secret weapon for search optimizers

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.

SEO sitelink best practice

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back.

Content is vital for SEO

Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Gaz Hall, an SEO Expert from the UK, said: "Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not."

Add valuable insight to your creative content

Links with longevity suggests that your site is an established voice for whatever topic it covers. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Think of SEO as one small part of a much more cohesive marketing strategy.