When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. This phase focuses on using SEO data to make decisions about which pages hold the most value. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject.

Unlocking the mystery of keyword density

Small businesses tend to put a lot more into marketing than they get out of it. Black hat or unethical search Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). These keywords are specific to your product or service.

Combine responsive design and gateway sites for Supercharged SEO

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Keywords are mainly the products and services that you provide.

Can anchor text help improve my search engine placement?

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted. Link outreach is a bit “old school” but can still be quite powerful. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. According to Gaz Hall, a UK SEO Consultant : "Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. "

Adopy a monetisation first approach before putting efforts into text links

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? You can’t just aim for clicks with your organic SEO efforts – you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence.