There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors SEOs constantly work to get new links connecting to their sites that are from sources of high authority. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage.

Search Console shows your average position for each keyword

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week.

Approved Does Not Mean Published

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages.

How are you supposed to audit your content?

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website."

Ask and Answer Important Questions

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. After you publish a blog post, share it on your social networks and then engage when people engage with you.