When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques.

Choose short, keyword-friendly URLs

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. There are two types of backlinks, and they are internal backlinks and external backlinks.

Great content and backlinks are still the most powerful tools in your toolbox

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Bad content truly can do long-lasting damage to your website, brand and business. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through.

The story behind Google authorship

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Gaz Hall, from SEO Hull, had the following to say: "Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate."

Benchmarking Current Traffic Sources and Volume

Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs.