Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? The size of your images can have a big impact on your overall site speed (which is an important search ranking factor).
Google recommends this as a guideline
Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Keywords or key phrases
are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
are in search for a specific product or just browsing to conduct personal
research. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines.
Google processes over 3.5 billion searches per day
Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Content gating is a
popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
Try to use the keyphrase once or twice per paragraph
You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. According to Gaz Hall, a UK SEO Consultant
: "A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank."
Blog Commenting in SEO and it’s need
Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Brands are generally most
interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device.