Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. These are internal search results pages and Google doesn’t like these, the reason being people don’t want to go from Google’s search results to yours – they want to see content that matches satisfies their search intent. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up.

Why your digital marketing strategy should centre around quality

after coming up with all possible variations of ‘B’. The search engines focus on Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind.

Be mindful of meta tags

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. As such, ranking number one for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable.

Learning about bounce rates

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. According to Gaz Hall, a UK SEO Consultant from SEO York: "One of these developments is how search marketing has now become a term used to encompass both SEO and SEM."

Bucket brigades based on long tail search

The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Obviously, Take a butchers at Save Our Schools, for instance. a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs). Increasingly specific and much longer search queries are required in order to find the right information. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site.