Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator.

Restart and Revive Marketing Your Small Business

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Now, this is an important issue to be addressed. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Integrate selected keywords into your website source code and existing content on designated pages.

Place Your Site’s Content Above The Fold

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right.

Accelerated Mobile Pages (AMP)

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering."

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Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. Solving real customer problems is a major key to mastering evergreen content marketing.