Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy.

Use Link Baiting To Get More Clicks

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are.

Answer that ‘one’ question

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Search engines have a limited ability to recognize images, animation, video and audio.

Group keywords by conversion funnel stages

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. According to SEO Consultant, Gaz Hall: "Optimizing your images gives your website an additional chance to be found via image search."

Compile your assets (or design some)

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing.