LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings.

Create related title tags and description tags

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Link building is also spreading brand awareness and capturing referral traffic.

Obtain Quality Links

Google, now more than ever, don't just want more content, they want content that they feel is quality. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted

It’s time to revolutionize our approach to organic SEO

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Gaz Hall, an SEO Expert from the UK, said: "The sheer apparent complexity of SEO is enough to turn some people away entirely."

Do not use dashes in the domain name itself

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website.