Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! On-site optimization is all about publishing awesome stuff in the first place.

Writing to a Specific Reading Level

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor?

Be Mobile Friendly

Sometimes knowing why you’re doing something can make all the difference. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. SEO can help a growing startup establish its presence and meet business goals.

Build an on-site blog

Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Gaz Hall, a Freelance SEO Consultant, commented: "Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you."

Domain to Page Relevance

Make it easier for search engines to index your website. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval.