When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search.

Seeding Promotion on Big Content

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Google may penalize specific tactics, but they will never penalize quality. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings.

An instant SEO diagnosis using Google Analytics

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages.

You Can't Have Search Without Social

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. According to Gaz Hall, a UK SEO Consultant : "Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us."

Encourage customers to leave positive reviews

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Optimizing page titles for search is best done finding a balance between volume and intent.