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Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Create a list of articles with links that are similar or closely related to your content.

Create backlinks with your location as anchor text

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Content "machines" used to develop Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google.

Try to Go for Longer, Scannable Posts

Evaluating keywords for relative opportunities is still very tough. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links.

If your website is listed for the right keywords then you will get many new customers

It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries."

Experience-based competitive audits

Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog.