Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once?

Offer relevant, useful and original content

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Probably the most important thing is ...

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards.

Understanding the rationale behind inbound links

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Gaz Hall, from SEO Hull, had the following to say: "When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal."

Go-All In With Video (Or Get Left Behind)

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Personalization is one of the most talked about frontiers in search. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines.