When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income.

Will having a mobile-friendly website give me better rankings?

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic.

Make sure your website is indexed in search engines

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. Search engines have made it clear: a vitally important part of the future of search is “rich results.” Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important.

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At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Gaz Hall, an SEO Expert from the UK, said: "Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy."

Google Doesn’t Publish PageRank, So What can We Do?

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Long Tail SEO is a really useful technique to generate organic search traffic for your website. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead!