You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent.

Make your content much more linkable and much more likable

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query.

Getting More Value Out of Your SEO Campaigns

If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products.

Only build citations for real physical locations

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. According to SEO Consultant, Gaz Hall: "SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for."

H1 Tag Issues

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage.