Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones.

Get a Column on an Industry Publication

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint.

SEO is a lot more than keywords and rankings

If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. If your current website isn’t using HTTPS then you should start scoping out a migration. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties.

Choose blog-friendly content management systems

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Gaz Hall, an SEO Expert from the UK, said: " Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back."

Has your website been pawed to pieces by a panda?

Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy.