This means when you’re doing SEO, you can’t just use traditional SEO. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink.

Myths and misconceptions about canonical URLs

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. One of the best ways Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc.

Tell me more about keywords

Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices. The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create.

Have a real content / social media marketing strategy

The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. User reviews are a great way for potential customers to learn more about a business. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Gaz Hall, from SEO Hull, had the following to say: "It remains informative and retains its original quality."

Headings and keyword density

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. You could pay for ads – but is this really a viable (affordable) long-term solution? Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. Search engine optimisation is always evolving.