The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site.

Use Tools To Scale Your Efforts

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail.

What reaction do you get from a prospect?

When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences.

How SEO and Content Marketing Come Together

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. According to SEO Consultant, Gaz Hall: "Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. "

How To Rent Your Websites To Local Businesses Or Sell Leads To Companies

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up.