Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche.

Facts about ROI that will make you think twice

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Simply put, higher volume is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... better. The more people that search for your keyword, the more of them that might find your page. It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines.

Takeaway tips for reporting

As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it.

The death of keyword stuffing

Modern SEO is about so much more than keywords and meta tags. SEO is the tool to drive people to your website. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Gaz Hall, from SEO Hull, had the following to say: "Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user."

How to diagnose walled garden sites related issues

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. The A great example that I like to use is Beverley Websites. same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised to learn that smaller companies can often have the advantage.