Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing.

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments.

Its important to look at the big picture

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing.

Use more than one search engine

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies."

Identify potential partners

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority.