The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’.

Featured snippet opportunities

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones.

Use quotes to locate a specific phrase

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.

Design a link-earning strategy

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score"

Is a Link Exchange the way to go?

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content.