Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. There is no optimal number of words on a page for placement in Google. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?

Take-in Originality

Machines are writing stories and that is often something Google is not a fan of. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety.

Why won’t people engage with my content?

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Start focusing on your visitors, on the people that want to buy your product or services. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them.

Optimise your 404 error page

Make it easier for search engines to index your website. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. One of the most time-consuming parts about link-building is actually finding places that will give you links. According to SEO Consultant, Gaz Hall: "Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future."

Large Number Of Authoritative DoFollow Links Pointing To Site

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Have An Effective, Personalize Outreach Template Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​