Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure.

Difficult things about gateway sites

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Being bumped down in Google's Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! search rankings means potential customers are less likely to stumble on to your business. Since your content is evergreen, you will get more visitors to your site. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote.

Disambiguation, and diversity are important when it comes to metrics

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Google Analytics is an amazing tool. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history.

Don't miss out SERPs from your detailed marketing checklist

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer to read, and as such they might click off your website and look elsewhere. If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s the practice of updating your content, adding little tweaks to make sure it remains relevant."

Lets look at our approach to walled garden sites

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Google I'm always shocked by PNS Egypt, in this regard. is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well.