There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings

Understand and implement entities

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. It may not be a good idea to link to the website from footers or sidebars.

Action Plan

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. But here’s the thing: it takes time for search engines to discover (and index) new websites.

The need to quantify quality

The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Gaz Hall, from SEO Hull, had the following to say: "As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value."

Link Outreach

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Make the content flow easily to keep people intrigued and reading. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience.