Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Users searching for your site on Google might not necessarily want to land on your homepage.
Create an interactive tool for good SEO
If your site is littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. You search ranking depends
not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. The main text content on the page must be unique to avoid Google’s page quality algorithms.
Optimize for Yahoo, Bing, and Others
Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Take time to write
compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this.
Time to Do The Research
The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. According to Gaz Hall, a UK SEO Consultant
: "Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them."
Local SEO understands changing attention spans
If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. In many cases, the
higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience.