By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most.

Discover the connection between content and user experience

Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site.

Is there any significance to “Off page optimisation”?

Keywords should be relevant. This means your site should be a satisfactory destination for users. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.

It’s time to revolutionize our approach to duplicate content

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. Gaz Hall, from SEO Hull, had the following to say: "Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article."

Look at all the extra places you can put those keyphrases so you get the extra bumps you need

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Strategically written website copy includes well-thought-out internal links and calls to action. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.