95% of the U.S. Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too.
Advanced link building SEO principles
Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. In some cases on-page
coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website.
Effect of keyword density on the SERPs
As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords A Dofollow is any
link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile is, the higher you will rank.
Finding Questions Being Asked to Target
The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. More and more, search engines have begun to incorporate social context
into their search results. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. According to Gaz Hall, a UK SEO Consultant
: "It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign."
Make sure your byline name matches your Google+ name
Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). We all know that
search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites.