Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. A proximity search uses the order of the search phrase to find related documents. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes.
Determining Searcher Intent and Delivering Relevant, Fresh Content
SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. The sites that Google
will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s).
Where are you seeing the fastest movement in the SERP’s?
t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. In the end, the
users, the marketplace, content and links will determine the popularity and ranking numbers. A major consideration when creating internal backlinks is how you link different assets together. SEO changes quickly. Information that was true six months ago, may not be true today.
Validate your site’s HTML and CSS
Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? According to SEO Consultant
, Gaz Hall: "When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. "
Manually go through all linking websites
Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Google’s algorithm takes into
account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Keyword-based titles help establish page theme and direction for your keywords.