If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Domain to page relevancy means the page linking to your website is relevant to your domain. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage.

Monitor the evolution of your Google rankings

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it.

Focus on topic depth vs. backlinks

Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow.

Are Press Releases right for SEO?

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about."

Monitor the evolution of your Google rankings

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used.