Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user.

Gather Referring Domains for your website

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road.

Write a keyword-rich introduction

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. There is no minimum amount of words or text to rank in Google. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results.

Start by identifying your core set of target keywords

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. Gaz Hall, a Freelance SEO Consultant, commented: "Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another."

Number of backlinks to the domain

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time.