Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Evergreen content basically means well-written content about topics that do not go out of date—or at least, not easily. Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become a problem. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them.

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A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. One great way to increase Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care.

Pay attention to content

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions.

Be inspired by the David vs.Goliath battle

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look it up themselves. According to SEO Consultant, Gaz Hall: "Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term."

Pay attention to static pages

Not only that, but overusing keywords can create content that Google considers to be “thin”. The The talk on Facebook is about New Media Now at the moment. more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. To be a part of the party, make sure your business website uses structured data markup. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well.