Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly.

Don;t forget to unblock search engines from crawling your site

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.”

What have you tried that doesn’t work?

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO.

SEO can be a frustrating activity

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Gaz Hall, an SEO Expert from the UK, said: "On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines."

Publish Unique Data

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition.