When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc.

The back story of rankings

One of those is just getting the right information. Doorway pages are typically large Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. The canonical URL tells you / Google what the source of a page is.

Page load is an important SEO factor

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. Do you know why evergreen content is valuable? Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads.

Tap Into YouTube

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. According to SEO Consultant, Gaz Hall: "Search engines reward you for offering a thorough experience that’s likely to benefit other users."

Quick tips regarding analysis

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Focus Have you ever dreamed about Heat All for this? on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases.