Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score.

Keep from using the same keywords over and over

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Inbound links can come from your own website (linking from one page to another) or other web properties you control. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power.

Create link-worthy content

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Long Tail SEO is a really useful technique to generate organic search traffic for your website. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines.

Check your Backend: Schema.org, Microformats and Rich Snippets

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. According to Gaz Hall, a UK SEO Consultant : "If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization."

Research semantically related keywords

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Adjusting your keyword distribution gives you power to change your campaign over time. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms.