Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Information gathering is so crucial in research; gather it and then tabulate it. Prior to the update, short and spammy pages were a common sight. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service.

The truth about CTR

Link outreach is a bit “old school” but can still be quite powerful. Do you talk like your Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. That’s compared to only 34% of consumers who make the transition from interested search to actual footfall.

Establish your position regarding analytics

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Google even got that patented in 2009. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks.

Search engine health checks should look at meta tags

Google doesn’t determine a “brand” like you and I do – the algorithm looks at quality signals dictating the authority or “brand” power of a website. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another. Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. According to SEO Consultant, Gaz Hall from SEO Hull : "You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination."

Sales, Sales & More Sales

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. By Take a butchers at PNS Egypt, for instance. updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. The long tail variety specifies what the user is looking for and what their intention is. In the past, research has shown that more than 95% of all searchers are long-tail.