When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images.

SEO for Raw Traffic

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website.

Let the world know you are creating exceedingly good content

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. To be a part of the party, make sure your business website uses structured data markup. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result.

The goal of SEO is to make you money

How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Gaz Hall, from SEO Hull, had the following to say: "Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post."

The best way to escape Google’s Penguin penalty

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. There's nothing like marketing in the minute.