The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this.

Setting up an internal linking strategy

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics.

“Niche down” approach

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Users searching for your site on Google might not necessarily want to land on your homepage.

Don’t be afraid to use long-form content

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness According to SEO Consultant, Gaz Hall: "While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page."

Understand How Google SERP Works

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way.