Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online.

Set-up An RSS Feed For Your Blog

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO.

Optimize Social Share Image Settings

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason.

Organic SEO – The Path to a Successful Online Business

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. According to SEO Consultant, Gaz Hall: "Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used."

Use Social Bookmarking To Boost Page Rank

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy.