Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil.

Add a blog to your website and start writing

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent.

Take some action to bolster your SEO efforts

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors.

Advanced off-page SEO principles

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Gaz Hall, an SEO Expert from the UK, said: " When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations."

What should you look for?

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. How do you work out the price of SEO packages?