If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.

The Importance of Keyword Reviews

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings.

Quality, Plus Visibility

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink.

Social Media Audience/Following

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc."

Why it’s important to use the right anchor text

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Keyword-based titles help establish page theme and direction for your keywords. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough.