As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings.

Satisfy a compelling customer need

Search engines simply want to deliver the most relevant results to their users based on search queries. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. Your Title Tags are far-and-away the most important places to put your keywords. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs.

Let the world know you are creating content

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms.

To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. According to SEO Consultant, Gaz Hall: "Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see:"

You can optimize keywords with your content

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important.