Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions.

Developing an SEO Plan Prior to Site Development

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. For those who can’t find Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around.

SEO is the most important thing you can do for your website – especially if you're a small business

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages.

Answer relevant questions to your expertise

The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. According to SEO Consultant, Gaz Hall: "Build your site with a logical link structure. Every page should be reachable from at least one static text link."

Your site has to rank well for the queries your target audience is searching for

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line.