Small but important things to observe about mobile search

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Use your keywords in the meta-tags, web page title, sub-headers …

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Can cloaking help improve my search engine placement?

There are also other Meta Tags that can be used to assist in an orginizations SEO plan. Many CMS systems do not set internal search result pages to “noindex,follow” by default, so a developer will need to apply this rule in order to fix this problem. Fast web pages …

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Make sure your SEO checklist includes white hat SEO for best results

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving …

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Test different scenarios that can help quantify future ROI

Some long-tail keywords have little paid competition, while others are surprisingly expensive. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your …

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Can landing pages help improve my search engine placement?

The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. This phase focuses on using SEO data to make decisions about which pages hold the most value. How do you ensure that you’re not just optimizing pages for …

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The ultimate revelation of 301 redirects

After all, your dish must appeal to readers for you to rank high. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Mobile …

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Small but important things to observe about static pages

Bold and italics can make your keywords stand out more with the search engines. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. Great content must start with specific intent (particularly, a very interesting topic …

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More focus is put on content

You should monitor each backlink you create or earn and verify if it carries any SEO value. A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a …

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Keyword research is the basis of all search marketing

The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Write locally oriented content: It’s one of the best things you can do to improve …

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Google loves fast sites, and so do your customers

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of …

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Analytical mind-set

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Rankings in SEO …

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Predictive Search Is Popular With Mobile Searchers

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content …

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Natural building blocks for your site

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Google Algorithms Target Low-Quality Content

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. The strategies used to drive traffic to an …

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Longtail terms

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Major search engines, including Google, provide free tools …

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More traffic is a positive sign to Google too

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Limit your searches to a specific high level domain

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to …

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Monitor the evolution of your Google rankings

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Domain to page relevancy means the page linking to your website is relevant to your domain. Google prioritizes meta information and headers first, then …

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Your title tag is your trigger mechanism

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. “Social …

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Refocus your marketing message on problems, not solutions

Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner …

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Use Hyphens To Differentiate Words In URL

It helps the search engines quickly determine what the page is about. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! We know consumers …

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Create link-worthy content

Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. From an SEO perspective, I never treat a piece of …

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Create Search Engine & User-Friendly Pages

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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Basic on-page SEO factors to look for

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. When you're ready to scale your strategy, consider hiring …

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The reality is that blogging is a medium

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Google wants …

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Build an on-site blog

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Make it clear on your own Web site that you want links - ask for them …

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Expand as necessary.

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. SEO is an ever changing and evolving …

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It doesn’t always guarantee high click-through-rates

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Utilise existing relationships with suppliers …

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Landing page analysis is important for SEO

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do …

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Never go by keyword density ratios

On-site optimization is all about publishing awesome stuff in the first place. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can …

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What should you look for?

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Similar to writing …

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Dissecting Your SEO Competitors

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search engine results are in a constant state …

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How the Google Hummingbird Update Changed Search

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Development of a prioritized list of targeted search terms related to your customer base and market segment. While producing incredible content may get you some links, the truth is …

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Reduce PopUps or Distracting Ads

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

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What is SEO really about?

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share …

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Don't scrape content from other websites

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Many companies underestimate how much time and …

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Encourage +1’s

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If …

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No-index or Remove Thin Pages

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Social shares are important because they help your blog post get discovered …

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Mobile optimization

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. To achieve and maintain good placements on …

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Check navigation and UX factors

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication …

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Look at underperforming but related posts on your site

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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Identify keyword opportunities

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Learn where your target market is hanging out online

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory …

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Everybody sees comfort online!

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Do not optimise for irrelevant keyword searches.

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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