Longtail terms

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Major search engines, including Google, provide free tools …

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More traffic is a positive sign to Google too

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Limit your searches to a specific high level domain

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to …

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Monitor the evolution of your Google rankings

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Domain to page relevancy means the page linking to your website is relevant to your domain. Google prioritizes meta information and headers first, then …

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Your title tag is your trigger mechanism

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. “Social …

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Refocus your marketing message on problems, not solutions

Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner …

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Use Hyphens To Differentiate Words In URL

It helps the search engines quickly determine what the page is about. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! We know consumers …

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Create link-worthy content

Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. From an SEO perspective, I never treat a piece of …

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Create Search Engine & User-Friendly Pages

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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Basic on-page SEO factors to look for

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. When you're ready to scale your strategy, consider hiring …

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The reality is that blogging is a medium

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Google wants …

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Build an on-site blog

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Make it clear on your own Web site that you want links - ask for them …

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Expand as necessary.

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. SEO is an ever changing and evolving …

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It doesn’t always guarantee high click-through-rates

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Utilise existing relationships with suppliers …

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Landing page analysis is important for SEO

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do …

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Never go by keyword density ratios

On-site optimization is all about publishing awesome stuff in the first place. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can …

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What should you look for?

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Similar to writing …

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Dissecting Your SEO Competitors

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search engine results are in a constant state …

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How the Google Hummingbird Update Changed Search

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Development of a prioritized list of targeted search terms related to your customer base and market segment. While producing incredible content may get you some links, the truth is …

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Reduce PopUps or Distracting Ads

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

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What is SEO really about?

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share …

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Don't scrape content from other websites

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Many companies underestimate how much time and …

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Encourage +1’s

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If …

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No-index or Remove Thin Pages

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Social shares are important because they help your blog post get discovered …

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Mobile optimization

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. To achieve and maintain good placements on …

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Check navigation and UX factors

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication …

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Look at underperforming but related posts on your site

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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Identify keyword opportunities

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Learn where your target market is hanging out online

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory …

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Everybody sees comfort online!

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Do not optimise for irrelevant keyword searches.

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Is a Link Exchange the way to go?

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized …

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Evaluating Websites that May Not Follow Best Practices

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. People make use of …

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Horses for courses

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. If you’re goal for a guest post is to receive a backlink in return, then …

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People use different wording to name the same thing

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. The world is always changing, and you have to keep up. If you do, the rewards can be great. By starting a blog …

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What Defines Effective Local Affiliate Marketing Content?

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Gather Referring Domains for your website

Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. There was …

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No-index or Remove Thin Pages

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Sites that promote “thin,” low-value content run the risk of being penalized …

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Do not use dashes in the domain name itself

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. There’s strong evidence that click-through rates …

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Data Mining – Release the Scrapers

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Make basic duplicate listing detection

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Simply put, engagement …

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What factors affect a search?

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Since the Penguin algorithm update in September …

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Use Google Business Reviews

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Include any keywords you want to …

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