Click submit and see if that content appears elsewhere on your website or on the Web. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. The search engines …

One should always keep an eye on those who want to take your spot. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. However, with …

Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Search engine traffic is the only time people are actively searching for exactly what it is you …

How you should do SEO? Google was the main search engine. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization …

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Search engines won't notice changes to your site …

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the …

In fact, for the best results, it needs to play a major part in your entire company culture. Find the best blogs in your industry and ask them if you can write a post for them. To prepare for voice search, you need to take a good look at your …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. By targeting essential keywords within these queries, you can improve …

Every page should have a description that isn’t used anywhere else on the site. People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Search engines tend to penalize …

If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. But there are many other things in play that are much less well known. On-page optimisation refers to …

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Google Trends is an …

And the major definitive terms in your query are keywords. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Understanding …

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. In other words, they …

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

This means when you’re doing SEO, you can’t just use traditional SEO. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. You can add the …

Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. You just show up when they are looking for businesses like yours. Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple …

No images, 500 words or less and a random link to a site. Links back to your site from elsewhere online are an important way to improve your search ranking; If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. The truth is that links are still the most important component of …

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. Companies of every …

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Two things stand out when it comes …

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! SEO is a long-term commitment that offers long-term results. Know …

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Google Panda and Penguin …

Google is pretty good at understanding the general context of a site’s content. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Technical SEO is an often misunderstood discipline that …

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. It’s all very well to know what problems you can look for and …

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

Integrate selected keywords into your website source code and existing content on designated pages. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. An important aspect of SEO is making your website easy for …

Use it before it ceases to be an enabler of competitive advantage. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content …

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Having quality inbound links is thus, a …

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. As a general rule …

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t …

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. If you want to generate traffic through search …

SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Organizations should take many factors into account when pursuing an SEO strategy. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people …

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Develop SEO-enabled content from creation that is ready to deliver across all devices. You want your page title to accurately describe what your page is about but you also want it to be …

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and …

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors SEOs …

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The faster …

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget …

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Using tools such as Copyscape will help you find if …

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating …

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. In theory …

It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. The rule of thumb …