Figure out your audience and message

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to …

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Distribute your content effectively

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! SEO is a long-term commitment that offers long-term results. Know …

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Landing page analysis is important for SEO

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Google Panda and Penguin …

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Increased Number of Unique Keywords

Google is pretty good at understanding the general context of a site’s content. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Technical SEO is an often misunderstood discipline that …

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Creativity always takes courage

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. It’s all very well to know what problems you can look for and …

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Building An Effective SEO Strategy

eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Add more meta data

Integrate selected keywords into your website source code and existing content on designated pages. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips …

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Linking to taxonomies

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. An important aspect of SEO is making your website easy for …

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SEO page title best practice

Use it before it ceases to be an enabler of competitive advantage. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content …

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Understanding the rationale behind image tags

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way …

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SEO audience targetting best practice

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Having quality inbound links is thus, a …

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Understanding the rationale behind sitelinks

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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DA to rule them all

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t …

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Create related title tags and description tags

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. If you want to generate traffic through search …

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Writing Content That Converts

SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Organizations should take many factors into account when pursuing an SEO strategy. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people …

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Keyword driven anchor text reigns supreme

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Develop SEO-enabled content from creation that is ready to deliver across all devices. You want your page title to accurately describe what your page is about but you also want it to be …

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Have a category description paragraph

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and …

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What’s the Take-Away?

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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Ask and Answer Important Questions

There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors SEOs …

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More backlinks = Higher rankings

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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Blog Commenting in SEO and it’s need

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The faster …

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The web is the new Yellow Pages

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget …

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Use social media channels to expand your reach

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Using tools such as Copyscape will help you find if …

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Long Tail and SEO

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest …

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Authority metrics are only barometers

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating …

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Broken Inbound Link Building: How to approach this

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. In theory …

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Cut Back Costs with SEO

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …

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Compare duplicate content to being on a crossroad

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Due to Google bringing constant changes to SERP, you will discover that …

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Search For Broken Link Building Opportunities On Google

Page load speed is also a ranking factor, especially for mobile. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Google has given significant backing to its Accelerated …

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SEO has a wide range of other benefits for your business

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Learning search engine optimization can be overwhelming at …

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Cross-link relevant content

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still …

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Start with seed keywords

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your …

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Let the world know you are creating excellent content

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. A proximity search uses the order of the search phrase to …

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Keywords? Close Variants and Synonyms!

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get …

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Where to start, I have so many pages?

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim …

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Fix all Broken links

Evaluating keywords for relative opportunities is still very tough. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for …

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Benchmarking Current Traffic Sources and Volume

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A negative SEO strategy involves crawling …

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A really cool way of writing description tags

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Readability has never been more important. If you’re not familiar …

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You can optimize keywords with your content

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. It’s a …

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How To Analyse Backlinks

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as …

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Add valuable insight to your repurposed content

The semantic analysis of a link’s value does go deeper than just the anchor text It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Most search engines like links of …

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Supplemental Content for SEO

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that …

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Adopt a flat website architecture

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Do …

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Social Media Audience/Following

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Don’t use hidden text or links on your website to optimize your site for …

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Drop in a relevant link or two

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured …

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Don;t leave shady backlinks in place

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Design your site for …

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