Cut Back Costs with SEO

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …

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Compare duplicate content to being on a crossroad

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Due to Google bringing constant changes to SERP, you will discover that …

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Search For Broken Link Building Opportunities On Google

Page load speed is also a ranking factor, especially for mobile. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Google has given significant backing to its Accelerated …

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SEO has a wide range of other benefits for your business

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Learning search engine optimization can be overwhelming at …

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Cross-link relevant content

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still …

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Start with seed keywords

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your …

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Let the world know you are creating excellent content

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. A proximity search uses the order of the search phrase to …

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Keywords? Close Variants and Synonyms!

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get …

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Where to start, I have so many pages?

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim …

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Fix all Broken links

Evaluating keywords for relative opportunities is still very tough. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for …

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Benchmarking Current Traffic Sources and Volume

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A negative SEO strategy involves crawling …

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A really cool way of writing description tags

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Readability has never been more important. If you’re not familiar …

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You can optimize keywords with your content

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. It’s a …

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How To Analyse Backlinks

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as …

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Add valuable insight to your repurposed content

The semantic analysis of a link’s value does go deeper than just the anchor text It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Most search engines like links of …

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Supplemental Content for SEO

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that …

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Adopt a flat website architecture

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Do …

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Social Media Audience/Following

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Don’t use hidden text or links on your website to optimize your site for …

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Drop in a relevant link or two

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured …

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Don;t leave shady backlinks in place

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Design your site for …

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Check browser and screen resolution compatibility

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Make Sure Your Website Content is Mobile Friendly

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. You’ve launched your new website, ready to …

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Domain to Page Relevance

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Although Google Plus might be one of the less popular social networks out there, it’s still …

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H1 Tag Issues

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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The best way to escape Google’s Penguin penalty

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. But the blogging holy grail is just this: A …

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Make Your Website More Friendly to Search Engines

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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Keep your title tag under 55 characters

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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Blogging is a content style

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords …

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Links make the web go round.

Backlinks from older websites may be worth more than links from newer sites. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. By creating great relevant content with the right keywords …

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Steer clear of old-school SEO methods

Get contextual links to your site that’ll boost your organic performance on search engines. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Getting high-quality links from outside websites is key — especially if you can find a way to get …

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Learn more about Page speed and SEO

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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Page load is an important SEO factor

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, From a usability point of view, it makes sense to …

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Understand How Google SERP Works

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing …

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