Always Keep Your Client Up-to-Date with Your Progress

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your …

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SEO stands for Search Engine Optimization

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether …

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The best way to escape Google’s Panda penalty

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The …

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Local SEO understands changing attention spans

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The correct order of keywords will generally rank better as compared to the same …

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Who Would Link to You?

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news …

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Keyword Research — Avoid at Your Peril

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Watch for Copy-Cat Content

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should …

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Keep Outbound Links To Minimum

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been …

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Publish Unique Data

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Links are the key to ranking well in Google, but what marketers often forget is that …

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You need more diversity on your pages

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Why does backlink indexing matter?

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write …

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Encourage customers to leave positive reviews

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing …

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Create Search Engine & User-Friendly Pages

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring …

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Get familiar with the landscape of local SEO

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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Enhance Your Outreach Strategy

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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Tags, tags, tags!

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Link to internal pages on your site

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. Lets go a little deeper as to the relevance …

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Structure your content to meet your SEO needs

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Either a …

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Closing the Loop

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Google processes over 3.5 billion searches per day

Stop marketing to audiences and instead market to customers at scale. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Creating evergreen content is as simple as staying away from …

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Google ranking factors

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Has your website been pawed to pieces by a panda?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Technical …

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Carve out time for updating and improving older SEO content

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this …

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Why should you invest time, effort, and resources on SEO?

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Comment links for SEO

If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for …

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Offer relevant, useful and original content

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. User experience factors that improve mobile sites are related to better SEO rankings; external …

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Check your website for outdated plugins, themes or code

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a …

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Structure of headings for your category / tag / taxonomy pages

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this …

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Adopt a responsive design

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. SEO is a marketing discipline that can …

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Do an audit of your existing site

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

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Link baiting for SEO

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. By correctly using header tags …

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Benchmarking Current Traffic Sources and Volume

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for …

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Links are similar to glue

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

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If you think it’s the end, its not

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power …

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Make Sure Your Site Kicks Butt On Mobile

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s …

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Powerful Title — But Avoid Clickbait

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Make sure your business categories are accurate in directories

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Fulfill your title’s promise

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it …

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Understand and implement entities

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Poor Migration

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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What reaction do you get from a prospect?

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content …

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More about the pros and cons of backlink indexing

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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How Search Engines work?

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Longer URLs may …

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