Adopt a responsive design

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. SEO is a marketing discipline that can …

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Do an audit of your existing site

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

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Link baiting for SEO

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. By correctly using header tags …

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Benchmarking Current Traffic Sources and Volume

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for …

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Links are similar to glue

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

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If you think it’s the end, its not

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power …

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Make Sure Your Site Kicks Butt On Mobile

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s …

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Powerful Title — But Avoid Clickbait

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Make sure your business categories are accurate in directories

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Fulfill your title’s promise

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it …

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Understand and implement entities

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Poor Migration

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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What reaction do you get from a prospect?

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content …

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More about the pros and cons of backlink indexing

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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How Search Engines work?

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Longer URLs may …

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Don’t shoot yourself in the foot with Technical SEO

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that …

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Add valuable insight to your creative content

While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. If you are still basing your SEO strategy …

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Removing unnecessary plugins

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. A …

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Make basic duplicate listing detection

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Why SEO Is Actually All About Content Marketing

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Blogger outreach is a process of putting your product or content in front …

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