Include keywords to help searchers identify with your site

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Less is always better when it comes to organic links

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research …

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Emphasizing fast results by using backlinks

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. If you want to populate on the first page of Google organically and improve your SEO …

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Write Intent-Driven Content

The world is always changing, and you have to keep up. If you do, the rewards can be great. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to …

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Web Optimization Best Practices and Techniques

Successful SEO requires a thorough understanding of the business itself. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for …

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Use Social Bookmarking To Boost Page Rank

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part …

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Use Heading Tags (H Tags) To Get More Traffic

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. The higher quality your content, the more beneficial your shared information, and the better your reputation increases …

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New page creation

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes …

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Make your keywords as specific as possible

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They …

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Review your website’s design

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new …

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See the content whose rankings are high on the pages

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Generate keyword ideas

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important …

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Compile your assets (or design some)

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s …

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Large Number Of Authoritative DoFollow Links Pointing To Site

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Similar to your title tags, meta descriptions are a simple …

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Accentuate the positive

The purchase cycle can sometimes involve a large number of clicks. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image …

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Removing the need to manually edit your website’s code

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

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The Role of Anchor Text

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Make sure at least one image file name includes your target keyword and that your target keyword …

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Experience-based competitive audits

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Search engines also take into account the traffic generated by links from …

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Every web page is an opportunity to capture a customer.

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. An early part of the SEO brainstorming …

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How are you supposed to audit your site?

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations …

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Use Google to search within a site

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. If you are focused on a local market, it is also important to get …

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Create an e-book or guide every three months

Anyone with a site that provides useful content and has the right network can now drive organic traffic. Which keywords are the fastest to page 1? Fastest to the top 5? Start focusing on your visitors, on the people that want to buy your product or services. SEO works by …

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Trust and Relationships

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what …

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Keyword mapping

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match …

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We're searching in different ways today

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like …

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Building Relationships With Authoritative Local Sources

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. External, or outbound, links indicate that you are well aware of …

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How Google handles it

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Many marketers talk about the specifics of algorithms, content updates, spider-bots …

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Bad SEO is not always about a direct violation of search engine rules

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Search engines don’t like familiar or generic content. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on …

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Write a keyword-rich introduction

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. f someone is more actively seeking something …

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It’s time to revolutionize our approach to web analytics

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. You don't want to just attract people to your …

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Understand How Google SERP Works

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your …

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Time proven tips for better SEO rankings

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Take a moment to consider some of the most popular websites you already have links …

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Seeding Promotion on Big Content

Expect increased conversions, particularly those from visitors who arrived via organic search. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? On page SEO refers to those elements on a site that make …

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Understanding the rationale behind SERPs

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. One of the most common problems that I hear from people …

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Does Blog commenting play a vital role in SEO?

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content …

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Don’t be afraid to use long-form content

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Imagine what a one-second increase in website load time could do for Amazon? More importantly …

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Build a mobile-friendly site

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” A site can never have enough content. There …

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Non-indexable filter pages

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Domain to Domain Relevance

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Crafting quality titles for product pages, articles, blog posts, lists and all …

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Why it’s important to use the right anchor text

If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Dynamic serving takes a different …

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Analysing The Data

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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SEO changes quickly

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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