How you will benefit from static pages

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Google regularly makes new updates to their ranking algorithm, and the changes made …

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One element of your strategy should look at link research

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t …

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Using Traffic Estimation Tools

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience — an unexpected hero who fought for regular people. The more accurate their results, the more often their search engine is used by the public, and the happier they are. Then there are companies (White …

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Sales, Sales & More Sales

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Information gathering is so crucial in research; gather it and then tabulate it. Prior to the update, short and spammy pages were a common sight. If …

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Don’t overstuff your page with keywords and phrases

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. One of the most common misconceptions is that blogging on your own site is going to help your SEO. Backlinks refer to any inbound link to your website, which is …

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Takeaway tips for blogs

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. To maintain a healthy website, do an overall audit of …

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Reasons why you cannot learn search engine spiders well

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link …

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All you wanted to know about scraping but were afraid to ask

Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of …

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Emphasizing fast results by using content

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. An internal link connects one page of a website to a different page on the same website. In an …

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Why splogs matter

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

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Include keywords to help searchers identify with your site

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Less is always better when it comes to organic links

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research …

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Emphasizing fast results by using backlinks

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. If you want to populate on the first page of Google organically and improve your SEO …

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Write Intent-Driven Content

The world is always changing, and you have to keep up. If you do, the rewards can be great. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to …

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Web Optimization Best Practices and Techniques

Successful SEO requires a thorough understanding of the business itself. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for …

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Use Social Bookmarking To Boost Page Rank

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part …

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Use Heading Tags (H Tags) To Get More Traffic

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. The higher quality your content, the more beneficial your shared information, and the better your reputation increases …

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New page creation

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes …

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Make your keywords as specific as possible

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They …

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Review your website’s design

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new …

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See the content whose rankings are high on the pages

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Generate keyword ideas

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important …

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Compile your assets (or design some)

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s …

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Large Number Of Authoritative DoFollow Links Pointing To Site

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Similar to your title tags, meta descriptions are a simple …

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Accentuate the positive

The purchase cycle can sometimes involve a large number of clicks. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image …

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Removing the need to manually edit your website’s code

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

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The Role of Anchor Text

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Make sure at least one image file name includes your target keyword and that your target keyword …

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Experience-based competitive audits

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Search engines also take into account the traffic generated by links from …

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Every web page is an opportunity to capture a customer.

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. An early part of the SEO brainstorming …

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How are you supposed to audit your site?

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations …

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Use Google to search within a site

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. If you are focused on a local market, it is also important to get …

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Create an e-book or guide every three months

Anyone with a site that provides useful content and has the right network can now drive organic traffic. Which keywords are the fastest to page 1? Fastest to the top 5? Start focusing on your visitors, on the people that want to buy your product or services. SEO works by …

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Trust and Relationships

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what …

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Keyword mapping

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match …

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We're searching in different ways today

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like …

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Building Relationships With Authoritative Local Sources

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. External, or outbound, links indicate that you are well aware of …

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How Google handles it

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Many marketers talk about the specifics of algorithms, content updates, spider-bots …

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Bad SEO is not always about a direct violation of search engine rules

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Search engines don’t like familiar or generic content. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on …

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Write a keyword-rich introduction

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. f someone is more actively seeking something …

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It’s time to revolutionize our approach to web analytics

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. You don't want to just attract people to your …

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Understand How Google SERP Works

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your …

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Time proven tips for better SEO rankings

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Take a moment to consider some of the most popular websites you already have links …

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